Birmingham’s Jewellery Quarter benefits from continuing investment with the recently renewed Jewellery Quarter BID, attracting business and leisure amenities to the area.

Businesses have voted to invest collectively in local improvements to enhance their trading environment, broken down into 6 objectives and funded by a small levy of 2% that raises over £450,000 per year for local development.

The BID is overseen by the Jewellery Quarter Development Trust (JQDT) and was renewed in 2022 with an 89% vote in favour.

Around Sovereign Court


In partnership with Birmingham City Council, JQDT has led the BID since 2012, having recently been renewed for a third term.

Defined as the area bounded by Great Charles Street, Livery Street, Great Hampton Street, Key Hill Drive, Icknield Street, Sandpits/The Parade and Summer Row, the project now looks to build on previous achievements, including promoting the Jewellery Quarter for investment and events.

With several successful BIDs in existence in Birmingham such as Southside, Colmore Row, Broad Street and Retail Birmingham, the Jewellery Quarter is the largest BID area to date.

Third term plan

Carousel Marketing, based in Newhall Court, and whose sister company Carousel Property owns 3 Sovereign Court offices, pledged its support to the JQ BID initiative in early 2012 and continues to support it financially.

The 6 key objectives

Attractive and cleaner

Improving the economic wellbeing of the area

Safer and welcoming

Providing improved amenities, facilities and activities

A unique place

An individual destination for leisure and work purposes

Business growth

Supporting a vibrant business network


Improving accessibility and internet bandwidth

Champion the JQ

Promoting heritage and securing funding

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